Marketing 101: Why New Businesses Should Join their Chamber of Commerce

Marketing Strategies for Small Businesses

If you are a new business owner/operator, from the day you hang out your shingle, you should be focused on marketing your business.  And part of that marketing plan should include joining thechamber of commercein your local area.  Furthermore, you should attend meetings regularly after you join.  If you’re familiar with the town, or new to the area, getting to know the faces behind the places of business is key to marketing yourself and your goods and services.  It takes time to find those common areas of interest with other businesses, but before long, you’ll find ways to raise your profile in the community, and that can lead to many positive associations.  But what if you’re a small business owner already pushed for time?  Well, they say if you can’t go to the mountain, bring the mountain to you.  You can invite a few of the members –  or board members once you get to know them –  to your location for a sponsored Chat and Chew, or sponsor a junior league, street fair or other small event.  It’s just one of the ways you can let them know you are interested in keeping abreast of the issues and trends in the community, and want to make positive contributions as well.

Furthermore, use the power of the media at your fingertips.  If you have a high-tech smart phone, like the Samsung S8 at your disposal, learn to use its features to your advantage.  If you’re not sure how to use the features, find a representative or even a savvy college student and invite them in for a talk.  You’ll be surprised how many will appreciate a 20-minute overview of the phones hidden gems.  Offer prizes for the winner who demonstrates “the most useful thing a smart phone can do,” to keep it light and interesting.   If you need to upgrade to a better phone yourself, use a Groupon.  They offer $300 in credits on the trade in of a device toward a new Galaxy S8, and 50% off select back to school items.

Studies show that a business can benefit from being associated with the chamber of commerce.  Consumers are more than 44% more likely to have a favorable opinion of them and their products when they know they belong.  And they are more than 60% more likely to buy products from chamber members.  With so much riding on marketing strategies these days, use one that’s been tried and true for hundreds of years and join your local chamber of commerce.


Business Marketing: The Top Strategies

With the advent of modern technology, internet proved itself as the best platform for advertising, not only for bigger businesses but also allowed small business owners to avail latest trends of business marketing. If not taken care well, a lot of money may get wasted on online marketing due to the following of wrong strategies. Good news is that many cheap options are also available now which can help you in gaining the desired goal.

Business owners should be practical about carrying out marketing plans especially the small businesses need them more. They need more efficient and less costly methods of course, but it is not easy to achieve both things at the same time.  Either you will have a very effective method or a low-cost one.

Planning for your budget first is highly important for doing solid business marketing. Don’t just try different things at the expense of your money. Spending the right quantity of money at the right place is the key to getting the results you want, and this can be done only by having proper knowledge through research. Or, at least you can improve the quality of the results by using the data you gather during the research phase.

Top Strategies for Business Marketing

After doing a survey, few basic strategies are sorted out while keeping in mind the goals which should be achieved by a business owner in general.  Our focus is on the small businesses because they need to give more attention to the marketing for the faster accomplishment of their objectives.

  1. Keep your audience in mind

Most of the small businesses don’t carry out sufficient targeted campaigns. But, the fact is that targeting your audience is one of the fundamental steps of online marketing. After collecting all the required data, make a precise, targeted customer oriented profile. Use this information and everything that you know about your present clients, start to focus similar type of statistics and psychographics to design a plan for attracting more customers. Check here !

  1. When to do advertising

The first thought which will come to your mind when you start planning about business marketing is when to use this thing. At first, it will seem wiser to do the whole advertising year and dividing the budget over each month. But, looking in deeper aspect, it is not easy to maintain a similar type of advertising and marketing throughout the year. If your company launch the seasonal products, you should be doing the marketing only during your high-performance phase.

  1. Use your resources wisely

Few businesses may not have enough the time and resources to update their website content regularly. In that case, it is suggested to use the services provided by Google AdWords and Bing Ads. You will able to get a higher place in SERP results without even writing a lot of content. If you have the low budget issue, you can make use of these resources.

There are many opportunities which can be used in an optimized way to carry out the business marketing in a more efficient way. Just keep few things in my mind that what type of customers you want to focus at, how can you reach them by using your resources efficiently and what will be most favorable time to do advertising.

Effective Business Management

The main aim of business management is to maximize profitability and ensure continuity of a business or company. To manage a business is not an easy thing and therefore you need to be trained and have experience before assuming this task. If a business is managed in a poor way it will automatically failor make huge losses that may not be easy to recover. The process of management has some roadblocks and if these roadblocks are not removed on time they become deadlocks. The leadership of a business must ensure that a business is managed both tactically and strategically because this will ensure accountability in the company. Nowadays technology and competition have made the management of business difficult and easy at the same time because for you to succeed in any business you must be smarter than your competitor. The business management consulting companies today have made it for companies to manage their business because you can hire them for advice and they can also assist you in making sound decisions. The coming of these consulting companies into play is very important because management has been enhanced and it’s now easy for companies to manage their resources and their employees. Here are some two tips that you can use to ensure effective business management:

Delegation of duties

Do you know that empowering your employees can assist you improve your business? Yes this is true because it enables the employees happy and makes them to work hard so that they can finish the duties delegated to them. Delegation of duties is very important in a company as it encourages empowerment and discourages micro managing which is slim. This is a very easy tip to implement in an organization and managers do this by using the foresight and the experience that they have. Employees of the employees is all about vesting authority in them and clearly communicating expectations and this in return makes it easy for you toaccomplish your desired goals and hence meet your targets. Delegation of duties is a good way of preparing one for leadership task. more details in this post:

Rewarding employees

What do you think is the effect of rewarding employees in an organization? When you reward employees they will feel recognized. The efforts and hardworking of employees in a business is what will make a business to succeed. This is a tip that should be implemented in a business because it’s easy and straightforward to implement. The way you remunerate your employees is very important and it matters a lot and therefore ensure that they are well remunerated and rewarded. Rewarding should be done often and more specifically after they have achieved something or after a company has made a good profit. Last but not least, Technological advancements like computers and software are what drives most business both locally and internationally. To succeed in business is not an easy thing but you have to plan well and gather all the available resources. In any business, business management software is a very important feature which helps in marketing, streamlining and organizing daily tasks.

Home Business Marketing Made Easy

Creating an effective marketing strategy will be a test of your leadership skills, because if you fail to market your business, you cannot succeed. However, marketing is surprisingly easy even for small home-based businesses. The following are a few tips you might want to consider to help make marketing easier and much more effective for your business.

A Small Email Marketing Campaign Can Be the Best Place to Start

Customers readily give away their email addresses in order to get special deals or updates about certain products and events, and this is where email marketing can come into play. If you are able to create strong email marketing campaigns in which you send out fantastic content, such as a weekly newsletter or coupons for an upcoming sale, you can market the business effectively. Customers are much more likely to visit your website because of an email they receive.

Combine Efforts with Flyers

Sending physical flyers out to local customers can be a great way to drum up business and help market your brand, but you can also post online. Now, your leadership skills will be tested here through patience, because you aren’t technically posting flyers online but rather posting ads. The two are quite similar, but if you combine your marketing efforts you can see some great results. Home businesses absolutely need to look at all avenues to find success. More details in our post here.

Business Directories

Online directories and even in this day and age, printed directories can be useful for your business. It all depends on who your target market is. Are you looking for younger customers? Then online directories and social media are going to be relevant. However if you’re looking for a more mature customer then printed directories can still play a part in finding local businesses and services.

Just make sure the Bristol business directory you chose has got a good reputation, a modern design and has been updated recently with new listings as well as new content.

Market with Content

If you want to successfully market your home based business you are going to have to consider what content you’re putting out there. So, what have you done? Articles and blog posts are great ways to help increase your online presence and get people to take notice of your small business. However you could always look at guest blogging and posting tweets on social networking sites. If you plan to go down the content marketing route you will need to write quality stuff; but you will also need to keep it short, sweet and right to the point. You don’t actually need to spend a great deal on content marketing.

Create Short Video Campaigns

Your home business should be marketed in the right manner and that may include video marketing. Now, this isn’t as difficult as you would think and it can be quite effective in getting out a clear message. You could create brief videos telling people about your service or products and post online. Most video-sharing sites are free for both the posters and viewers so you don’t have to pay out anything extra. However, this can market your business very well indeed and your leadership skills will never be questioned if you become a huge Internet success.

Marketing Can Be Simple

To be honest when it comes to business marketing it can be relatively easy – as long as you use the right techniques. When you do use the right and very best techniques available to you, you can easily find your home business a raging success. Your marketing needs to be strong and forceful so people don’t forget your name.

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Environmental Certifications: An Overview

Environmental certifications are quite important in today’s world. Society is changing rapidly and the need for eco-friendly products and services are growing. However, it isn’t just about reducing the amount of power being used. More people today are looking at the way society works including corporations and businesses, hence the huge rise in corporate social responsibility recently. If businesses aren’t doing their bit for the planet then the consumers want to know why. So what are environment certifications and do we need them?

What Are Environmental Certifications Used For?

An environmental certification is basically a regulation in which a company be assessed in its practices and be defined as meeting certain environmental factors. If a business or company were to prove to the environmental agency they had reduced carbon emissions and reducing the amount of waste, also they would be awarded a certification. However, there are many different environmental certifications available and each will have their own regulations and standards that must be met. The certifications are used to help consumers know a business a little better and see what changes they are making to protect the planet.

To meet the relevant certifications companies are required, either legislatively or by their share holders, to collect huge amounts of sustainability data. This often falls to a person within the business known as the Corporate Social Responsibility (CSR) Officer or Manager. They will be task with producing a CSR report or audit. No mean feat given the global nature of many businesses these days, and supply chains that span many countries.

This has led to a huge rise in CSR & sustainability software, developed solely to be able to collect, track and report on the vast volumes of data. GoMarketWise is an online sustainability software comparison application. Helping CSR officers and managers choose the right tool for their individual business.

Why Are Changes Being Made To The Economy?

It is all about ethics and ensuring the consumers gets the full picture and fair value for money. The certifications are being used to help set out sustainable goals for the future and help with better development with less harm to the world. Reducing emissions is the biggest factor as to why certifications are being used more and more today. However, environmental certifications help to establish a positive future and show progress also.

Losing an Image

Very few people are happy to stick with companies who do not comply with eco-standards. It isn’t just bad for business but also bad for public image. Companies who do not take the time to reduce emissions in some way have a bad reputation and image simply because they lack credibility. Anyone who runs a business absolutely doesn’t want this to happen because it loses them custom; it does happen and it will continue until those ‘green’ certifications are in place.

Are Environmental Certifications A Good Thing?

There is a huge demand for green companies and eco-friendly products and, in all honesty, most people want to know who they are dealing with. That is why more companies today are looking into becoming self-certified when it comes to eco-friendly procedures and matters. If you compare two companies in the same field with identical products, but only one had environmental certification, then consumers would look more favorably to that company. This is just how it works and in reality, it is good to go green. Having certifications can allow everyone the chance to see who is and isn’t doing their part for the planet.

Making a Change for the Better

Most people don’t like change, but when it comes to the planet, it can be a good thing. If nothing was done to help reduce the amount of emissions being released into the atmosphere, then things would only get worse. That is why making small changes to the way businesses run and the amount of energy being wasted can make all the difference. Environmental certifications are good.

Business Management – Top 4 Mistakes

Having good leadership skills is crucial when it comes to management, but it isn’t always an easy task. Whether you are management a department or an entire business you need to ensure you do a great job at all times. Usually, it’s the mistakes that lead to failure and it’s important to avoid this. Business management consultants HGKC have given us four of the most common mistakes made in business management today.

A Failure to Communicate

Communication is a must-have in business management. You cannot be a good manager or leader without communication and if your skills aren’t good enough you will sink. When there is something that needs to be done you need to sit with the people who will handle the project at hand and explain fully as to what needs to be done. You could set out specific tasks or duties for each team member so everyone is fully aware of what their job is and ensure all questions are answered.

Not Making Time to Listen To Employees

When an employee is worried about something, whether is about their job or something they have been asked to do, they may come to their manager and ask to speak. The worst mistake you can make is to turn them away because you don’t have the time to listen or you just don’t want to be bugged by their concerns. This is terrible because they may have a legitimate concern and you brushing them away will not solve the problem; even if it’s something trivial you need to make time to listen. Your leadership depends on your ability to listen.

Shifting Responsibility onto Others

Accidents will happen and when something goes wrong and it’s down to you, you need to be the one to stand up and take responsibility. Unfortunately, a lot of people don’t take their share of the blame which is a bad mistake. Business management is all about taking responsibility when you make a mistake. Yes your boss might be angry at you but that is all a part of the job. Passing the buck onto a colleague is never a good sign and your leadership will be questioned; and more importantly no one will trust you either.

Playing Favourites

Just because you have a family member or close friend on your team doesn’t give you the right to favour them over everyone else. One of the biggest leadership and management mistakes you can make is to show favouritism. It not only causes tension in the workforce but actually causes you to lose some respect as a leader. If you don’t treat everyone the same you are going to lose credibility which could cost you dearly later.

Be a Successful Leader

The old saying goes, ‘it’s lonely at the top’ and in a sense it’s very much true. When you are a manager you need to be the one to show excellent leadership. You need to be strong, willing to work hard and ensure all colleagues are happy. If you aren’t able to bring a team together and work as a team you aren’t doing a good enough job. Business management is tough but you can succeed as long as you avoid the mistakes.

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Strategic Business Management Methods

Having a solid strategy when it comes to managing your business can often lead to success in the workplace. Unfortunately, many business owners don’t think too carefully about management and leadership, especially when they’re just starting up. Many believe management is easy, but unless you have some experience, it can be a very steep learning curve. Our friends over at strategic management consultancy HGKC have kindly given us some of their top tips.

Opt For the ‘Management by Objectives’ Method

This is certainly one of the more popular, if not controversial, forms of management today. For those looking to this method of management, they should find it to be a big test to their leadership skills. Management by objectives is all about setting targets and achievable objectives for your team. It can be at times a difficult method to put to practice, especially if those in the team around you aren’t cooperative. However, management by objectives is quite effective when used in the correct working environment.

Measured Performance

Another popular business management method to consider is the monthly goal tallies. Many managers take time at the end of the month to see how the team’s performance has been. This gives them the chance to see what goals are on track, which are failing, and also ways which can be improved. Measuring performances every so often can be quite effective when it comes to improving certain areas. Also, it gives most managers the chance to see which areas are excelling and which are declining.

Use Different Styles in Leadership If One Fails

Every manager has their own style or way of working and usually the people around them adapt to the change. Unfortunately, there may be an occasion or two when your style must change in order to see most results. Now, changes to leadership styles can be important, especially if it helps to improve productivity and creates a strong working environment. You might have a certain way in which you’re used to running things, but as times change, so do your tactics. Successful business management is full of ups and downs and if you do not adapt your style, things aren’t going to run smoothly. People need to see change and while you might not like it, it may be important to achieve success.

Find a Method That Suits Your Needs

It can be hard to take on a management role, but if you accept the challenge you have to be prepared for the responsibilities that follow. You are the one people look up to now and if you can’t do your job correctly or just don’t manage the team right, things will start to fail. That is why you have to think about what strategic business management methods are available and which will work best for you.

Succeed With the Right Methods

No one said business management was easy; and let’s face it, it isn’t in any way simple, but it actually can be. If you take the time to find out about the different management methods and find one which is suitable for you and your business, things can run smoothly. Your leadership will never come into question as long as you have the right management methods behind you.

Find out more informations and methods here: